Editorial Policy

The rules we hold ourselves to. They're not decoration — break one, and the article doesn't publish.

How articles are made

Every article on this site is drafted with AI and reviewed by a human editor before publishing. The editor checks the facts, the sources, and the tone, and sends back anything that doesn't meet the standards below. We mention this because we'd rather you knew than guessed.

Sourcing standards

Every factual claim should trace to a source. We rank sources in tiers: government and research-firm data with named methodology come first; industry publications and platform data (with attribution) second; SEO blogs and vendors selling the thing they're writing about don't stand on their own as the source for a claim. Statistics we can't trace to a credible origin get cut, however good they sound. If the best available source is weak, we say so in the piece rather than dress it up.

How the site is funded

This site is free to read, and advertising is what pays for it — display ads served through Google AdSense, plus direct sponsorships from companies that want to reach our readers. That's a normal trade, and we think it's a fair one: you get the writing for nothing, advertisers get access to an audience, and we get to keep the lights on. What you can count on is that the trade never reaches into the writing itself.

Where advertising stops and editorial starts

Advertisers don't get a say in what our articles conclude, and they don't see them before they run. Anything paid-for is labelled as advertising or sponsored content, so you always know which is which. Sponsored pieces sit alongside our articles but never pose as them. As for our tool reviews: we don't sell a good verdict. If a review is ever commissioned, or a piece carries an affiliate link we earn from, we'll label that plainly in the piece so you can weigh it yourself. If a promotion ever reads like it's steering our editorial, tell us — that's a bug, and we'll fix it.

Corrections

When we get something wrong, we correct the article and note what changed. Corrections outrank new content in our queue.

What we don't do

We don't promise outcomes ("this will get you hired"). We don't manufacture urgency. We don't recommend tools we haven't actually looked at. And we don't publish filler to fill a calendar slot — we'd rather skip the slot.